Vol. 1 No. 2 (2025): TTBR-July 2025

Articles

• Digital Transformation in Enhancing Operational Efficiency of E-Commerce Platforms in Southeast Asia: A Comprehensive Analysis and Strategic Implications

  Johni Eka Putra

  1-12

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  DOI: https://doi.org/10.63985/ttbr.v1i2.11

• Ethical Branding and Consumer Trust in Emerging Markets: A Comparative Systematic Review of Local and Global Brands in Indonesia

  Dina Rosari

  13-30

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  DOI: https://doi.org/10.63985/ttbr.v1i2.15

• Strategic Agility in SMES: How Digital Transformation Shapes Competitive Avantage in Emerging Market

  Jemmy Jemmy

  31-45

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  DOI: https://doi.org/10.63985/ttbr.v1i2.14

• Digital Business Model Innovation and Its Impact on Competitive Advantage: Evidence from Indonesian Tech Startups

  Nico Kosasih

  46-62

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  DOI: https://doi.org/10.63985/ttbr.v1i2.16

• The Mediating Role of Organizational Learning in the Relationship Between Innovation Culture and Business Performance in Tech Startups

  Loso Judijanto

  63-72

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  DOI: https://doi.org/10.63985/ttbr.v1i2.13