Vol. 1 No. 1 (2025): TTBR-April 2025

View Vol. 1 No. 1 (2025): TTBR-April 2025
DOI: https://doi.org/10.63985/ttbr.v1i1
Published: 08-04-2025

Articles

  • Digital Transformation in Small and Medium Enterprise Management in the Archipelago: Challenges and Opportunities

    Nurul Fadhilah
    31-38
    DOI: https://doi.org/10.63985/ttbr.v1i1.1

  • The Role of Transformational Leadership in Improving Employee Performance in Indonesian Companies

    Rosmaria
    9-15
    DOI: https://doi.org/10.63985/ttbr.v1i1.4

  • Managerial Innovation in Creative Industries: Case Study of Start-Up Companies in the Archipelago

    Dwi Siyamsih
    23-30
    DOI: https://doi.org/10.63985/ttbr.v1i1.2

  • The Influence of Global Consumer Trends on Local Marketing Strategies in the Archipelago

    Fitri Arianti Saputri
    1-8
    DOI: https://doi.org/10.63985/ttbr.v1i1.5

  • Local Culture-Based Marketing Strategy: A Study of Companies in the Archipelago

    Eric Krisna Sandi
    16-22
    DOI: https://doi.org/10.63985/ttbr.v1i1.3