SIMARMATA, Hengki Mangiring Parulian. Aligning Organizational Behavior with Green Marketing Initiatives for Sustainable Product Innovation . TechTalent & Business Review, [S. l.], v. 2, n. 3, p. 31–43, 2026. DOI: 10.63985/ttbr.v2i3.145. Disponível em: https://apinusa.com/index.php/TTBR/article/view/145. Acesso em: 4 nov. 2026.